Retail Selling - Boost Your Retail Sales Through Great Customer Service
June 27th, 2009 |
I recently walked into a retail store and no one paid attention to me. Employees are either too busy organizing the items they sell or talking with one another. Did you think I bought from them even if I desperately needed one of their items?
If you don’t want to drive your prospects away, you will need to make them feel special the moment they enter your store. Here’s how you can do that:
1. Understand their needs. Unless your potential buyers know exactly what to buy, I recommend that you get them to talk about their needs or the reasons why they gave you a visit. Ask “Is there something in particular that you are looking for?” or “Are you shopping for somebody special today?” Give these people your undivided attention so they’ll feel special.
2. Be confident. Your potential buyers will surely rely on you when they are trying to make well-informed decisions. They’ll ask about your recommendations or ask about specific products. These people will not believe you and they will surely not buy if you don’t sound confident enough in giving them answers.
3. Be helpful. Help your prospects even if that means not making a sale. For example, you can say “Oh, we are not selling laptop covers but I know somebody who does. Would you like me to call him for you?” Doing this is not exactly wasting your time as this can help you get your prospects to like you. If they do, they’ll surely consider doing business with you in the future or urge their friends to do so.
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Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages, and is an expert at using articles like this to drive traffic to his website, and has taught hundreds of clients his secrets. Sean says, “If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed.”
